SSL is a certificate that provides resistance to certain security vulnerabilities, increasing the conversion rate of e-commerce and increasing customer confidence in your site.
If a visitor visits your SSL-protected web page, the certificate creates an encrypted connection between the client and the server. The indicators that confirm the encrypted connection and the fact that your personal information can be transmitted in a secure way are locked lock and the "HTTPS" prefix that appears in the browser bar. If a site is protected with a high-security EV certificate, the address bar will turn green. This serves as an additional indication that the site is protected and the data entered by the client will not be compromised. You have to keep in mind that a large number of users, before entering any personal information, especially their credit card details, check the safety of the website. For any online business, it is a must have to buy SSL certificate.
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Since October 2017, Google has announced that it will prioritize sites that are encrypted with SSL certificates. Companies that buy SSL for their website will get higher search engine positions.
Companies that buy SSL certificate are offered certain seals/icons on the website that offers a higher level of confidence and are proof of the fact that personal data is protected.
By providing your customers with confidentiality of both personal and financial information, you will be able to gain their trust which is essential in the development of any business. Buy SSL and improve customer confidence.
The information on your site (the client's personal and financial data) will be routed to the central server without being intercepted. Buy SSL to encrypt financial and personal information of your customers.
Under Virtual Payment Policy, an online business needs to buy SSL certificate with at least 128-bit encryption. This implies the existence of a private connection on any page that is addressed to customers for the purpose of entering personal data. Without an SSL that complies with these standards, a site is unable to make any payments through bank cards.
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